611 Rue Archibald
15 feet x 37 feet- exterior latex.
July 7-August 4, 2015.
Location: NE corner Archibald & Marion; South Face (Visible from Marion)
Occupant: Chalet Hotel
District: St. Boniface
Artist(s): Sarah Collard (Collard Creations), Sonja Wiebe, Manny Wiebe
Sponsors: Brown-Forman Canada
Sarah Collard: "Early in the year, Tracey Carrick of Brown-Forman Canada approached me
about painting a Mural in Winnipeg to promote the Jack Daniel's brand and appeal to a younger
audience. JD is a very popular brand in the United States and the company wanted to increase
awareness of their label in Canada through Murals. Winnipeg is a place which is brimming with
musical interests and an interest in country music. Winnipeg is also known as a Mural city, with
over 600 exterior Murals painted in the last two decades. With this in mind, Brown-Forman
Canada (led by Tracey Carrick) decided to paint their way to success. This is the first Mural
which they have commissioned to increase Jack Daniel's profile."
"Originally this wall was planned for the Palamino Club on Portage Avenue but it was moved to
the Chalet Hotel when it was discovered that the Palamino was undergoing renovations. Due to
this move, much of the original imagery had to be altered to fit the new wall."
"Many Jack Daniels themed images were used in the Mural. The three barrels on the left show
the inside of the distillery where many barrels are stored. Right behind the word "Jack" is a
scene of two guys lifting a heavy barrel (Photo 2). This is also a Jack Daniel's brand photo.
Inside the window of the Barrel Shop, three guys are opening the vault, or barrel which is filled
with a dark, coal like substance (Photo 4). There are also several photos of Jack Daniels, the
owner of the company hanging on the Barrel Shop store front. The Barrel Shop and Lynchburg
are two stores which are in the same village as the Distillery. The first few letters of Lynchburg
are on the store front to the right.
"The woodcut which is located in the window of the barrel shop was painted by myself but the
other portrait located near the doorway was painted by my son, Manny Wiebe (Photos 9 & 10).
My kids help me on occasion and one of the things I struggle with is determining what on earth
they are going to paint. Knowing that my son enjoys painting small things, I thought I would give
him the portrait of Jack Daniels. I thought he would be able to sit and paint that for as long as
he wanted, while I work around him on other areas of the wall. This worked perfectly. The
portrait of Jack Daniels was actually backwards so I had him white out the entire area and start
from scratch. He painted it white and then drew it lightly using paint. This took him one
afternoon then he came back about a week later and finished it. I purposed to leave it for him,
so I could honestly say that the framed picture was done by him. Well one day when we got to
that section, sure enough he sat down and got right to work. I had a meeting so I left him to
fend for himself. Two hours later, I returned to find him sitting in the hot sun working away - and
to my delight; a finished portrait, in full detail, almost completed. I was really
"The musical elements in the Mural came mostly from photo references I took at the Winnipeg
Folk Festival but I altered them quite a bit to make them generic and therefore not depict any
"Painting this Mural was a delight because it is located near Windsor Park, an area of Winnipeg
which my kids and I previously lived. The kids and I awoke at 4 am many mornings to get ready
for the day, drive in at 5 am and begin painting at 6 am. Hot humid days caused an early
departure around 2 pm but it definitely gave us a workout as we assembled scaffolding daily.
We chose to use a short, 30" scaffolding section to allow us to travel with the scaffolding in my
van. The kids were a great diversion, insisting on slurpees and iced caps. Sonja was very
helpful with the lettering because she was very careful and clean. Manny was not afraid of
heights and he erected the scaffolding on the third level."
"I hope the community enjoys it for years to come."