|
|
|
|
|
|
|
|
255 Watt Street
Location Map
|
Location: NE corner Watt & Harbison; South Face
Occupant: Video Cellar
District: East Kildonan
Neighbourhood: Chalmers
Artist(s): Graffiti Art Programming/Graffiti Gallery, Fred Thomas (unsigned)
Year: 1999
Sponsors: Coca Cola, Graffiti Art Programming
|
|
|
Steve Wilson: "This is a typical Hollywood scene, all done with spray paint. The tricky
part was that Coca-Cola, the biggest and most widely recognized brand name in the
world, wanted to make sure that we would be able to represent their logo, and thus their
corporate identity, exactly. And they certainly had some reservations when we said we
wanted to use spray paint. But they gave us a chance, and they said we'll see what you
can do, and that will come out to take a look."
"Fred did a masterful job using a can of spray paint, and exactly reproduced the Coca-
Cola logo, even in terms of the number of bubbles in the exploding bottle cap. After the
work was completed, Coca-Cola sent down one of their representatives to go over the
Mural; they were very pleased with it. Fred got it on the very first try!"
"Coca-Cola has a history of working with graffiti artists in the States. There was a group
of graffiti artists in the states that were doing street-level Murals for Coca-Cola. And
then for the Atlanta Summer Olympic Games, Coca-Cola brought in a bunch of graffiti
artists to do what must have been a 20 story Coca-Cola Mural. So for us it was fortunate
that Coca-Cola had this history already and that we were able to tap into it. And Coke
recognized the skills and the benefits of working with graffiti artists on a project like
this."
|
|
